Where is the spring IT purchasing?
Of:
IT products in the circulation of a secondary type channels are gradually playing out its influence. The channels include import and export trading company, with overseas resources online shops, looking for new business ideas of the dealers, but also new business models, companies purchasing IT products. They use different resources, to meet consumer demand, so that their access to development.
Foreign Language Department of Nanjing University of Finance Koryo is a letter of digital enthusiasts, and she is free, open the Engadget site, visit the emerging market of digital gadgets mm mouse with disinfectant function, bread the size of the USB paper shredder, hand power Radio hh have made her delight. But let Korea frustration is that these IT products, she usually can not afford not have mm, but can not buy.
Fortunately, say, big deal I have to wait for some time. But some IT products because the manufacturer's market orientation and other reasons, would not in the domestic market, even if the money can not buy. such as Korea
fact has quite a few people worried. With the increasing development of information, gradually increase the quality of life, more and more people have not satisfied at the store to buy their favorite products, they prefer to use new products to show their personality, their own special. this time the international purchasing becomes their choice.
addition to Korea this as a , there is a class called not uniform, a small number of businesses in order to earn more profits, with parallel, refurbished goods and inferior products deceive consumers, which have virtually increase the consumer's shopping cost. in the newspaper of China held in November this year, Electronic Markets Conference IT strategy workshop cum retail outlets, vendors, stores, dealers gather together representatives of the parties to discuss the topic of dealers operating in good faith. Although the parties have indicated that various measures will be taken to avoid the IT product sales in the fraud, but from the current situation, manufacturers in order to ensure profits, not the price to be completely transparent; and distributors face a highly competitive market, it will not easily give up their profits; stores despite the introduction of a targeted management organized, but the consumer subjected to fraud, especially in the price of fraud, often there is the difficult problem of proof, which undoubtedly weakened the supervision of dealers. together for various reasons, have increased consumer product sales in the IT business integrity expectations. < br> In addition, there is a class called Unlike other fast moving consumer goods, consumers can only purchase a limited number of locations (such as IT and IT Direct chain of stores, etc.), or otherwise unable to buy or high prices. see purchase IT products is a time consuming process , many consumers due to their own conditions, not to put too much effort in this regard, but their demand for IT products and very urgent, so they want both to understand the market and understand their needs instead of their third-party products to complete the procurement of IT .
demand gave birth to market, some engaged in import and export trade of the company first saw the opportunity. They use their own resources, for those because the and to earn the cost of purchasing. store where dealers have begun in the fierce competition in the search for new ideas, they are no longer simply to keep the retail and wholesale positions, but also the differences in management, in order to intervene as to the consumer purchasing the procurement process to help consumers find lower prices in order to complete the transaction.
is currently expanding the impact of IT products, purchasing companies, consulting not only meet consumer needs, but also provide home delivery services. This is undoubtedly satisfy the those looking for lower prices and more honest businessmen.
this point, IT products, a new channel in circulation is gradually showing the outline of the channel, including import and export trading company, with overseas resources, online shop, search dealers new business ideas, including IT products, purchasing companies, media and IT vertical portal. in the purchasing process, the trading companies and purchasing companies make the purchasing costs, increase sales by dealers to get the manufacturer's rebate, websites and Media is expanding its influence, has accumulated a popular, they are using different resources, to meet the needs of the consumers, but also to make access to the development of their own.
just now purchasing IT products, IT products in the circulation of a secondary-type channels, in the development of IT products, purchasing groups, yet also perfect, but the assisted-channel consumers and the impact of the IT market has begun to emerge. We explore this channel to the consumer and the significance of the market , but also included its analysis of uncertainty factors, to show readers the whole picture purchasing IT products.
Trading Company: e-commerce plots
Christmas around the corner, thanks to the world through music purchasing site to buy international products increase in the number of consumers a lot, all to see in the eyes Manager Li, happy in my heart. Three years ago the first regular meeting of the company, a young employee's proposal has aroused his attention. The employee said the company in the electronic parts import and export trade, with a wide range of international resources, if we can fully utilize this resource to create an e-commerce platform, is undoubtedly a huge opportunity. Manager Li through the research staff after the adoption of this proposal, the establishment of music thanks to the global buying site. today's music business thanks to the global coverage of the site to buy the Americas, Europe and Asia, the purchasing of products includes digital, IT, clothing and other species, the number of users and transaction volume rising Manager Li on said to myself, the original decision was right.
similar with Manager Li, Mr. Zhang created the United States specializing in the purchasing of IT products, the opening of Taobao shop also quite by chance. at a gathering, Mr Zhang heard a Friends said he wanted to buy a product, but can not buy in the country. And Mr. Zhang happens to have friends in the United States, Mr. Yu Shizhang to this friend that he could buy on his behalf. friends listened to was very happy. after Mr. Zhang Sato , think this is really a good business opportunity. so he Taobao up his own shop and began purchasing U.S. products in service. the business down more than a year, he and his friend's wallet, the United States have a lot of drums. < br> International purchasing new products for consumers colleagues, it also brings worries after-sales service the company's background
trade press relatively large size of several online International Shopping site were investigated and found They are a trade company in the background. such as worship music bought in Shenzhen received global e-commerce sector Industrial Co., Ltd., the company's main business is import and export of electronic products; Japanese goods Handbags InBev to Trade Co., Ltd. under the companies engaged in Sino-Japanese trade.
International Shopping trading company has a unique advantage no doubt, thanks to the world to buy music Manager Li told reporters in the capital of the trading companies, overseas resources, and other aspects of the accumulation of a considerable degree, so they start to international purchasing handy.
these international purchasing a wide range of website operators, including clothing, cosmetics, books and other types of goods, IT and digital products is an important part of its business. In addition to these international Shopping websites that can be carried out in accordance with the needs of domestic customers to buy. > In the profit models, mainly by international purchasing sites charge a certain percentage of the purchasing costs to achieve profitability. such as the Japanese goods Shopping Network to set uniform fees: 1 million yen 1,000 yen purchasing, collect fees, 10000 yen or more according 10% charge. purchasing products are priced the product price, whichever is the official website. According to official said the site, purchasing costs have the duty and postage included, for consumers to that is quite cost-effective.
but the reporter also found that the current international purchasing operations completely independent site not much more is dependent on the original import and export companies, trading companies as a sector or type of business auxiliary exist. International Shopping sites on the Internet in their personal capacity, there are many online shops there, the reporter into Taobao, in the search bar enter purchasing agent a few shops.
It is understood in international purchasing agent of the owner of the shop are more convenient with shopping overseas conditions. they often or abroad, or have friends and relatives abroad. their business model also relatively simple, the first owner to collect consumer order, then the owner notice of foreign friends to buy and mail, the last owner will receive the goods forwarded to domestic consumers. It is engaged in purchasing U.S. goods shop owner surnamed Zhang, said the products in the United States Shopping for more than six months, because of his service attentive, the price is reasonable, fetched almost every month, ranging from several hundred dollars, as many as a thousand dollars.
seemingly decent income, but the owner who also have their own worries. to shop owner surnamed Zhang example, with the impact of the expansion of stores, he received more orders, America's friends want to buy a week a large number of commodities, have been overwhelmed. friends several times to withdraw from cooperation, Zhang improve the profit-sharing before the owner agreed to keep him.
It is understood that individuals are faced with the international purchasing shops overseas resources instability. not only the delivery time can not be sure, some shops because the home or out of foreign friends to cooperate this loss of foreign resources. In addition, individuals of international purchasing, in the entry, tax and other problems encountered by the more complex. This is an international purchasing restricting the development of personal factors.
service worrisome
consumers to buy domestic IT products, with a relatively comprehensive quality assurance system, not only as a shopping voucher invoices, as well as legal protection. manufacturers service department also allow consumers to buy merchandise with more confidence. However, these seemingly simple service, but difficult to achieve in international purchasing.
It is understood in international purchasing sites and shops are Kuandaofahuo trading schemes adopted, consumers will be the necessary funds into the designated account, purchasing party received the money, then purchasing goods through their own channels. in product delivery to consumers before the consumer in addition to any transaction other than a money order certificates. For this problem, the international purchasing sites and apparently did not personally shop good way.
Japanese goods Shopping Network to the reporter that consumers can be completed through a variety of ways to pay back money, but they did not specifically for online purchasing of the order or contract. trading company, certainly in terms of integrity is guaranteed. If consumers feel at risk through our purchasing, you can start with cheap goods to buy from that you can trust, and go buy some of the goods of precious little. The shopkeepers in addition to Paypal, the transaction can not be safe for consumers to do more effective guarantee.
not only in the trading session on the scary aspects of international purchasing is in the service a pile of trouble. and cosmetics , clothing and other products of different, IT products, if there are problems, then more complicated to repair. Reporter's Web site to engage in international purchasing and personal service matters consulting shop to get the same answers are returned mm factory maintenance, mail the fee by consumers themselves.
often purchased through the International Shopping Korea IT products, told reporters that she is now buying digital products through the International on behalf of the state of mind is a gamble. fear of it breaking down. because not only the high cost of local service by returning the middle all the time working intolerable. . So, how to improve the safety of international purchasing commodities and service, but also the efforts of all parties.
Dealer: access to the springboard
2007 年 SI during November, You Jingli in CyberMart Xi'an, the third floor of Plaza shops shops business is booming, it rings off the hook and out the same sales as the shuttle. You Jingli mind clear, in addition to the store business, he still has a lot of business is outside the store. < br> 2006 年 9 months, You Jingli and several graduate with a computer in their jobs for one year the young man came together. They agreed that working for others never develop much better to start a IT Products marketing companies together to create a career.
in a preliminary study on the market, they determine the company's business model, and features the company's name from a rather mmIT intermediary. and most of the IT product distribution different providers, IT intermediaries in product wholesale and retail at the same time, also as an important business purchasing. They solve problems for consumers, reduce their shopping process, saving them money shopping.
is the first step . In order to help consumers find low prices, they are everywhere to find someone to co-operation. at first was, and some retailers, but retailers stocking is limited, prices change rapidly, often promise a good price, to the time of delivery had changed. Then they passed friends, contact with a number of distributors of products and brands. These distributors in the beginning does not trust them, do not recognize them out of the young man caught a couple of promotional opportunities for distributors selling out a good report card. distribution finally approved them. The company operating more than 1 year, more and more consumers through their purchasing IT products, Although hard, but You Jingli and partners feel is worth paying attention were not enough
makes it difficult as potential distributors purchasing
has unique advantages, consumers and dealers are all similar to the problem of distress.
consumers worried is how to find from a large number of dealers are able to guarantee quality and offer lower prices, dealers, is often said, The dealers also have their own distress mm to let consumers know themselves, believe in yourself?
While some Web sites to set up a distributor of electronic counters, and integrity of the recommended dealers, trying to create a platform for business integrity, but no way the dealer registration site for their strict grasp the real situation, which makes electronic counter electronic market is more like a replica of the Internet, consumers are still no comparison and identification. In such circumstances, the dealer purchasing the identity of the emergence can be described as a timely move.
dealers act as intermediaries of consumers to buy, has a unique advantage. First, the distributor relationship between the work environment, and other dealers, distributors are more familiar with the product profits, a better understanding of prices, so they can get more than the average consumer can get the lower price; Secondly, the authenticity of products good and bad dealers ability to identify strong, able to circumvent all kinds of shopping trap. IT intermediaries Youjing Li told reporters Zanji business is the best place to embody their values, but also they have good business purchasing agent.
is a very time-consuming and energy to do. by us to do more than simply purchasing, consumers tell us they want as long as the configuration and price on it. If you do not have time to take, we can also provide home delivery services. the end result. what are the reasons?
First of all, dealers purchasing services to promote the dilemma faced. currently on the market in purchasing IT products distributor has not been able to find effective ways to promote more users rely on word of mouth to let more people know.
open. Dealer customers can accumulate resources to expand shipments to get the manufacturers rebate. but some of their profits with dealers selling through normal channels is still small compared to the profits. This makes doing the IT products distributor purchasing Time seemed hesitant. Many dealers gave up after several attempts, others claim to be purchasing though, but its method has been adjusted, and other goods dealers everywhere, there is no difference.
While purchasing services will not Become a dealer's ultimate destination, but its growth is of great significance is undeniable. engaged in purchasing IT products, especially in industry and enterprise customers purchasing services, distributor able to accumulate sufficient resources. The resources include not only customer resources also includes the upper reaches of the distributors and manufacturers. business and industrial customers not only products in the procurement, but also supporting the integration, after-sales service, which all contributed to the dealer to change the direction of system integrators.
an interview Several dealers engaged in purchasing, there is transition to the system integrators will. IT intermediaries Manager Li told reporters that the retail purchasing services for personal profit is low, the amount is not large. wait until after the financial strength with a certain They also hope to cooperate with industry users. the industry is not only the needs of customers purchasing IT products, including machines, wiring, install the operating system, antivirus and other aspects of the work, which undoubtedly provides a value-added services for the dealer room thus bringing a more handsome profit.
Thus, if the customer through the purchasing accumulated resources, the role of distributor for those who are no longer as simple as purchasing IT products, but transformed into a number of product integration to provide total solution for system integrators mmSI.IT leading to the ultimate goal of purchasing only they just a stepping-stone.
Shopping Company:
purchasing economies of scale expected value-added services company takes time to test could be accepted < br> Let's latest statistics can be very satisfied with Liu. The satisfaction is not only increased sales, more importantly, the customer has changed the nature of groups.
do origin Liu distribution can be set up to help the state to buy buy a net, he will be the nature of the site is defined as phone over, and in order not to buy after consultation. But Liu can believe that their idea is correct. Consumers just need some time to acknowledge. large number of small and medium enterprises can finally see the customer data. This can not keep him happy.
addition to Liu Bang to buy can buy a net to help, many consumers prefer to buy way to purchase IT products. In a recent buy in, Xiao Sun is not only low prices to buy their favorite long-Canon 40D, also met a lot of photography circle friends. , told reporters. by the IT vertical portals and media organizations buy activities, consumer and communication is becoming an important bridge between dealers, buy activity not only be able to do in terms of price concessions, but also effectively avoid shopping among consumers risk.
new value-added services
If the international trading company engaged in purchasing and purchasing dealers provide business-to-own business is still an extension of and complement, then by a professional IT product purchasing company to provide product advice, purchasing and delivery service, no doubt to explore a new business model.
provided by such companies purchasing IT products, services, compared to trading companies and distributors, with more pure intermediary services nature. This is first in the purchasing process. to help states buy buying network, for example, it is positioned to provide consulting and purchasing services of the agency. the company itself is not involved in product sales, but as consumers, shopping helper for consumers to find lower prices, and through their own commodities and logistics system will be sent to the hands of consumers with purchase invoices. the entire purchasing process, buying the state to help buy the company only in accordance with the provisions of Net charge a certain amount of purchasing costs and delivery fee. Once the product quality problems, but also by the consumer and the dealer invoice negotiation.
Secondly, IT products, the nature of purchasing the company's agency is also reflected in the advice they provide services. consumers or through the International Shopping Dealers purchasing products and consulting services can not be effective, more often consumers to selection, then by purchasing web site or dealer on behalf of the international purchase. But the IT product purchasing firms, service personnel undergo rigorous training, They not only understand the needs of consumers, but also familiar with the market, enabling the communication needs of consumers to judge, and gives guidance advice.
. a telephone call center. After all, domestic consumers are more accustomed to the exchange and communication through full make up to buy after the determination.
intermediary nature of the purchasing company is currently still in the early stages of development, to buy the state still needs to help buy nets Liu can support a large distribution company. because the purchasing value-added services provided by the company less profitable, must reach a certain size to generate benefits. So, how to get consumers to recognize their service model, is the priority of such companies.
buy IT products covered by the limited
addition to purchasing companies, websites and media organizations Customers also attracted a growing number of consumers. Customers of the process: pre-determined site or in the media buy the product, and then by the users or readers enrollment, after a certain number, sent by the website or the media and dealers to contact someone to help consumers complete the purchase. and similar to other Shopping, buy shopping can save consumers money, avoid shopping risk.
buy organizer generally not for commercial purposes, primarily to expand its influence and amass popular.
can thus increase sales, we ourselves have achieved the purpose of publicity. Select a specific product, if the specified products are not consumers want to buy, then buy this part of the consumers will lose the meaning. In addition, the Group Buy time to time, susceptible to a variety of factors (such as consumer not enough or the number of dealers out of stock, etc.), which have limited the ability to buy coverage.
either as channels or as a business model, IT product purchasing are not yet ripe. International Shopping site is still experimental field of e-commerce as a trading company exist, with little success of independent operators; Taobao shops engaged in international purchasing is prone to instability as the crisis of foreign resources. In addition, the International Shopping procedures on the trading and service also has a lot to improve the place.
Dealer service is not involved in purchasing a bright future. more dealers purchasing as their business is to complement and accumulation of customers to resources. when the time comes, distributors are transformed into integration of all resources of the system integrators, IT purchasing They become a springboard for new business leads.
purchasing more purely as an intermediary company, but costs and logistics costs to you as their main income, can expand their scope of business of scale effects? consumers of this new service model can accept? All this needs the test of time.
and retail, distribution channels than the traditional IT, IT Shopping channel is still in development stage, did not attract too much attention to the eyes. but As long as deep plowing needs, IT product purchasing in the spring would not be far away.
purchasing the memory of love
2006 年 6 months, a new model of e-commerce sites on the line in Beijing Kerry Center, this is the name of moving moment Love Shopping Network.
As the first demand, the love will start the procurement process purchasing. Therefore love is not purchasing stocks pressure prices sync with the latest price on the market.
Love Shopping is also equipped with dozens of IT procurement experts for the buyers to provide a neutral and professional objective and procurement advice. In addition, love Shopping Network has also pledged to purchase the reserve price transparency to the member clients, customers buy products, love purchasing will be charged 1.5% service charge.
However, in the next year, because of love of purchasing transactions is limited, slow development, and ultimately transform into enterprises to provide information services to the site domain name (www.aidaigou.com) also point to the now flourishing network together.
love purchasing the services provided is not without innovation, but China shopping habits of Internet users can not change overnight, online payment and e-commerce they distrust of psychology, both as a constraint to love purchasing an important factor in the development.
love the transformation of purchasing network for today's enterprises engaged in IT purchasing has a profound reference.
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